Friday, 18 April 2008

Celebrity backers.....public diplomats?

(photo by Albany Associates)
Inspired recently by Mark Naylor's blog ( on Celebrity and Diplomacy - I would like to have a mild rant. It is my pet subject of today as I work with a company who are tasked with advocacy and public information campaigning in Darfur.

Here is what I said to Mark:

Celebrity Diplomacy is not as effective as at first appears. Often the main driver behind participating in ethical awareness raising campaigns has far more to do with the agent and PR team working for the celebrity and charities are often hand picked to show said idol in the best light. A genuine public diplomacy initiative for a cause will have the betterment of the cause at heart and not the image of the celebrity. We should be addressing the issues of the world in proportion to needs and not for quick wins and quick spins.

Sometimes celebrity endorsement can have an adverse effect too….for example spouting off about problems in Darfur without having a clear understanding of the issues or sensitivity towards the leaders involved. I am not convinced that a bout of arrogant finger wagging from a Hollywood movie star is the most diplomatic way of inspiring change from a regime where face-saving is inherent.

So what do you think? Is it helpful if a celebrity pleads with you to part with your well earned to buy food and medicine for needy populations? Or has Mia got it right - we need to lobby the governments of the needy populations to bring about change.....or, are both approaches wrong? Do we need to have a serious rethink about how we INSPIRE actions needed to bring about LONG LASTING change. After all, everyone needs an incentive to change.

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